Privacy Policy

Last updated August 12, 2023

Latent Clarity is committed to ensuring your privacy is protected. This Privacy Policy outlines how we use, safeguard, and share the information you provide when using our Website (

1. Legal Bases for Data Processing

We process your personal data based on your consent and our legitimate interests. By using our Website, you provide your explicit consent to the collection, processing, and storage of your personal data as described in this Privacy Policy.

2. Collection of Information

Information You Provide to Us: We collect information directly from you when you create an account, use interactive features of our Services, subscribe to newsletters, participate in events, surveys, contests, promotions, make purchases, communicate via third-party social media, seek customer support, or otherwise engage with us.

Information We Collect Automatically: When you access our Services, certain information is automatically collected, such as log details, mobile device information, and information collected through cookies and other tracking technologies.

Information We Collect From Other Sources: We might obtain information from other sources and combine it with the data collected through our Services.

3. Use of Information

Your information may be used for various purposes, including providing our products and services, delivering requested information, sending technical notices, communicating about offers and promotions, analysing usage patterns, personalising our services, and carrying out other purposes for which the information was collected.

4. Cookies and Tracking Technologies

Our Website uses cookies and tracking technologies provided by Google Analytics, Google Tag Manager, and ConvertKit. These help us analyse user behaviour, improve our services, and offer personalised content. You consent to our use of cookies by using our Website, but you can manage or disable them via your browser.

5. User Rights

You have rights related to your personal data, such as access, rectification, erasure, and others listed above. To exercise these rights or if you have any questions about your data, please contact us at

6. Sensitive Data

Please note that we do not collect or process sensitive personal data on our Website.

7. Children’s Privacy

Our Website is designed for individuals over 18 years old. We do not knowingly gather personal data from anyone under this age.

8. Third-Party Sharing

We might share your data with third parties like Google Analytics and ConvertKit to aid our services. These parties are GDPR-compliant and ensure data protection.

9. Retention Period

Your data is kept indefinitely, unless you opt to delete your account or unsubscribe. Information shared with Google Analytics is retained for 14 months.

10. Security

We employ measures to shield your data from unauthorised access, alteration, or destruction.

11. Your Choices

You have the ability to review, correct, or modify your account information. Additionally, you can adjust browser settings related to cookies and opt-out of promotional communications.

12. Changes to This Privacy Policy

We may update this policy periodically. Changes will be indicated by the “Last Updated” date, and we may offer additional notifications as mandated by law. Continual use of our Website means you accept any modifications.

Contact Information

For any enquiries related to privacy, exercising data rights, or this Privacy Policy, please reach out to us at