All Guides

If you're going it alone, or you're just starting off, here's a bunch of helpful resources to point you in the right direction.
Don't worry, I've got your back 👍

Choose categories

Copywriting Superpower: Solution-Based Messaging

This copywriting technique is a game-changer for your marketing campaigns.

How to Create a Digital Marketing Strategy from Scratch

Literally start to finish. Ready to get your hands dirty?

10 Things I Wish I Knew When I Started My Marketing Career

There’s a lot I wish I knew, but here are 10 of the main ones from my time in marketing.

Essential Skills Every New Marketer Should Develop

If you want to have job offers thrown at you like notes in a strip bar 💵, this is an article you won’t want to miss.

Super Simple Lead Conversion Tracking For Non-Techy Marketers

Learn how to track lead conversions without pulling your (or anyone else’s) hair out.

UTM Tracking Links: A Marketing Essential

It still shocks me how many marketers haven’t heard of UTM links. Especially given we come across them almost every day.

Analytics Essentials Simplified

How to set up, configure and get tracking with Google Analytics. Featuring a thrilling (🤷) deep dive into metrics and interpretation.

Doing SEO: A Simple (EPIC) Guide for New Marketers

This article literally teaches you how to do SEO. Trust me, it’s easier than you think!

Busting Marketing Myths: Fact vs. Fiction

Let’s go through some of the most believable marketing myths and set them straight.

Choosing Your Marketing Channels: A BIBLICAL Guide for Solo Marketers

By the end of this article, you’ll know exactly which channels are right for you and when to use them.

Top 5 Mistakes New Marketers Make and How to Avoid Them

Marketing is full of pitfalls. I should know – I’ve fallen down plenty of them myself.